When working with our enterprise customers (we make a platform for commercial vehicles), I frequently hear "we want as much data as you can give us" Which I te

When working with our enterprise customers (we make a platform for commercial vehicles), I frequently hear "we want as much data as you can give us" Which I tend to politely respond to with "You want insights. Unless you have a means to effectively extract those from all that data we can give you, that data is just a liability for you." Most data is noise. Finding the needle in the haystacks (or the patterns that are actually the needles more likely) is. where all the value is.