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I'm hoping they don't copy the Windows approach with advertising, but it is in their 10k. Not broken out so a bit harder to tell, but something to watch. https

I'm hoping they don't copy the Windows approach with advertising, but it is in their 10k. Not broken out so a bit harder to tell, but something to watch. https://investor.apple.com/sec-filings/sec-filings-details/default.aspx?FilingId=16157374 https://investor.apple.com/sec-filings/sec-filings-details/d... "Services Services net sales increased during 2022 compared to 2021 due primarily to higher net sales from advertising, cloud services and the App Store." /e amended quote from expenses to income, still from same file

phone_book 4y ago
Note sure what you mean with copying the Windows approach, but that line is talking about expenses. It says that part of the increase in expenses was due to Apple spending more on advertising their products. I don't think there is a concern with Apple spending more on advertising.
- derivagral 4y ago
  I've updated the quote, thanks. The windows approach is putting in "recommended" rails and other unwanted defaults in places like the windows 10/11 menu that previously did not have such things. I don't believe they do this for free, and it didn't happen in older versions.