I don't find it any more disturbing than buying car tires from the Michelin tire guy (he's actually called Bibendum) or getting batteries with the Duracell Bunn

I don't find it any more disturbing than buying car tires from the Michelin tire guy (he's actually called Bibendum) or getting batteries with the Duracell Bunny on them. Some people, even educated and technically inclined people, like their tech a little anthropomorphised.