Have a look at these videos of Gabriel Weinberg of DuckDuckGo about traction: https://www.youtube.com/playlist?list=PLpNwgXYhL09_afXgVjigb_kqx0EMpMaWE https://w

Have a look at these videos of Gabriel Weinberg of DuckDuckGo about traction: https://www.youtube.com/playlist?list=PLpNwgXYhL09_afXgVjigb_kqx0EMpMaWE https://www.youtube.com/playlist?list=PLpNwgXYhL09_afXgVjigb... He also authored a book entitled "Traction: How Any Startup Can Achieve Explosive Customer Growth".