This campaign certainly looks like it is heavily influenced by the prestige Hotel Groups of Amsterdam . Gentrification is in its final stages in the red light

This campaign certainly looks like it is heavily influenced by the prestige Hotel Groups of Amsterdam . Gentrification is in its final stages in the red light area, one last demographic they want to kick out and then the land and hotels can be purchased at a knock down prices. It is clear the initial targets of the 'stay away vision' are the brits, doubtful that any of them drive to amsterdam and sleep in cars . But they are a good scapegoat now we are not in the EU, easy to blame them for now.