4 ms·
I believe this was a marketing strategy of some boots maker that went viral
by postsantum 4y ago
I believe this was a marketing strategy of some boots maker that went viral
- xlii 4y agoI was curious and decided to check - there’s Wikipedia page about it. Looks like it Pratchett wasn’t first and took from general wisdom but that specific anecdote was popularized by the book. https://en.m.wikipedia.org/wiki/Boots_theory https://en.m.wikipedia.org/wiki/Boots_theory