If you're comparing to Steve Jobs' Apple, that was a much smaller company with fewer customers. I think people confuse Steve's simplicity with Apple's previous

If you're comparing to Steve Jobs' Apple, that was a much smaller company with fewer customers. I think people confuse Steve's simplicity with Apple's previous need to pare down product lines to cut costs and avoid bankruptcy. There are a zillion iPhone models at every possible price point because more than half of the USA buys iPhones.