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The article mentions Delta positioning itself "as a more high-end airline with premium features that can attract higher-paying leisure and business travelers".
by mtVessel 4y ago
The article mentions Delta positioning itself "as a more high-end airline with premium features that can attract higher-paying leisure and business travelers".
Aren't those the customers less likely to quibble over paid wi-fi?
When I was flying for business (almost exclusively Delta), I would pay for the wi-fi every single flight. And I never thought twice, because I was expensing it.
At worst, I thought it was tacky for Delta to nickel-and-dime me (well, the client, actually). The only time it would matter to me personally, is when I was flying for pleasure, on my own dime.
- bb88 4y ago> And I never thought twice, because I was expensing it. Probably more than 50% of Delta customers can't expense the cost. Travel is an obvious cost cutting center for most companies.
- yftsui 4y agoHigh-end not necessarily means everything has to be purchased, they could increase the ticket price to cover the cost, but a non-payment required Wi-Fi improves the user experience so it makes it feel more “Premium”. I have a Gogo account with passes in it, it is such a big hassle - every time I have to wait for the captive portal pop up and log in, sometimes it just doesn’t pop up and redirect and I have to scratch my hair looking for ways to fix it. Worse than that, if I would like to keep my phone and Laptop both connected, the plan will automatically kick the other one offline. I flew JetBlue only once in the past few years, even though I don’t quite like other parts of the flight, the free fast Wi-Fi was quite impressive and I even streamed a video during the red eye.