Tesla used to be the only game in town. That's no longer the case, and it seems like it's been easier for luxury brands to figure out electrification than for T

Tesla used to be the only game in town. That's no longer the case, and it seems like it's been easier for luxury brands to figure out electrification than for Tesla to figure out luxury. They still have a lot of mindshare but whatever first-mover advantage they might've had is rapidly eroding.