He is a/b testing ways to make money and to induce people to pay for blue checks or other IAPs. So he thinks if a poll that will get multiple millions of votes

He is a/b testing ways to make money and to induce people to pay for blue checks or other IAPs. So he thinks if a poll that will get multiple millions of votes and tries to see how high a conversion rate is likely with a highly engaging topic like “how much do you hate me”. I think he is just trying to find ways to drive people to make these purchases.