Wasn't there a book exactly like this? A guy took over some business and made all these perplexing business decisions. Some of the decisions were designed to s

Wasn't there a book exactly like this? A guy took over some business and made all these perplexing business decisions. Some of the decisions were designed to simply draw attention to the company, others were actual changes to improve the company. This Twitter drama reminds me of some work of fiction, I just can't remember which.