3 ms·
> I need you to understand that even before Elon, brands were already extremely on the fence about allocating budget towards Twitter. I work in digital adverti
by somedude895 4y ago
> I need you to understand that even before Elon, brands were already extremely on the fence about allocating budget towards Twitter.
I work in digital advertising and this claim seems weird. Twitter is expensive compared to other channels, but it's an integral part of many media plans going for reach in b2b / tech / high-income.
- mhoad 4y agoRight. It’s been long known that it only works for a tiny fraction of products that meet a very specific criteria. It’s unprofitable for everyone else which is why most companies are totally ok walking away already. It’s also typically used at a very hard time quantify stage of any sales cycle since nobody actually buys anything directly after seeing an ad on Twitter. Brands were paying for eyeballs from a very specific kind of audience who are also rapidly moving elsewhere at the same time.