$300 convenience fee. I'm only half-joking. If you look at the comments, you'll find people who were referred to buy this product from Apple's customer service

$300 convenience fee. I'm only half-joking. If you look at the comments, you'll find people who were referred to buy this product from Apple's customer service representatives. These people probably know diddly about RAM, and they're ultimately paying for the recommendation moreso than the product. Apple isn't everyone's favorite company, but their customer service is top-notch, and this is no exception. That's not to say it is a totally fair price, but that's why they can price it like they do.