Generally their prices for memory is never reduced until a model is updated. So early on in a product's life the price is more competitive. I once heard it was

Generally their prices for memory is never reduced until a model is updated. So early on in a product's life the price is more competitive. I once heard it was because Apple buys a ton of it up front (and gets a better price on it as a result), then just keeps that price. I have no idea how true that is.