They used to spend more money on the intro so they could shorten the actual show. Now I suspect they just run more ads. There is a great interview out there s

They used to spend more money on the intro so they could shorten the actual show. Now I suspect they just run more ads. There is a great interview out there somewhere about the money they were willing to spend on the Hawaii 5-0 intro/song because it could be used in every show.