3 ms·

I've always wondered why movie theaters are showing ads, when you are charged to watch the movie. Aren't ads supposed to be an alternative to directly charging

• toyg 15y ago
  Any additional revenue stream is good for papa! At some point, research was commissioned by movie industry types to find the viewers' "time of highest alertness", i.e. when to deliver the best scene. It turns out that viewers are most focused in the first 20 minutes, which is consistent with most research efforts in other fields (see the usual stuff about 15 mins presentations etc). Trailers were already being shown in that timeframe, to allow for latecomers, so adding regular ads was a no-brainer.