This seems like a candid business effort in itself - develop a small web business/app over the course of a month and sell it early for a quick, cheap exit. It'

This seems like a candid business effort in itself - develop a small web business/app over the course of a month and sell it early for a quick, cheap exit. It's not really a bad idea if trying to raise some money for a very strong idea, if you don't mistakenly sell it like everything else that is.