McRib is in fact a good example. It’s marketed as “for a limited time only”, which is precisely artificial scarcity. That its availability is actually dependent

McRib is in fact a good example. It’s marketed as “for a limited time only”, which is precisely artificial scarcity. That its availability is actually dependent on pork prices is kind of irrelevant. McD could bring it back in the future, or they may not, but if it is, it will be again be for a limited time only. Importantly, it’s not marketed as being available at certain time of the year, rather its availability depends on McD marketing choices —- that’s what makes it an example of artificial scarcity and not a seasonal item. Really no different to Disney having old releases in the “vault”, and selectively re-releasing them every so often at a time of their own choosing.