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Why KIA's confusing logo is part of a growing design trend
- dangus 4y agoAnd how does it compare to the highly readable V and W in the Volkswagen logo? Can you read the Nike swoosh? What's that dumb thing supposed to be, a check mark? I know the article is having a little fun but it's really misunderstanding the role of a logo. The new logo is less readable as text, but it's a more recognizable shape from further away. It's also a more unique mark for a vehicle. You're not going to mistake it for some other vehicle's logo. The old Kia logo was, frankly, not great. (Also, hey author, the E in the Biden logo is a reference to the American flag)