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If Tesla is an "own-the-libs" brand, what do libs who want to drive an upscale electric car do? Does Musk have them where he wants them? Or do they all bail for
by quantified 4y ago
If Tesla is an "own-the-libs" brand, what do libs who want to drive an upscale electric car do? Does Musk have them where he wants them? Or do they all bail for Lucid now?
- decafninja 4y agoThe well off in my area who want an EV seem to be gravitating to the Porsche Taycan models. That trend actually started before Elon went off the deep end.
- heavyset_go 4y agoI suspect that's because Teslas appeal to a lower class idea of what luxury is, while those who can afford luxury vehicles recognize the gulf between what Tesla offers and what actual luxury car manufacturers offer.
- deleted 4y ago[deleted]
- rsynnott 4y agoMercedes, Porsche, Volvo, BMW, Audi all serve this market. (Though I would _assume_ that the Model 3 is where most of the volume is these days, and that's a little closer to the mass-market)
- jacquesm 4y agoEvery time Musk tweets somewhere in a German boardroom someone pops the cork from a bottle of Champagne...
- faefox 4y agoTesla used to be the only game in town. That's no longer the case, and it seems like it's been easier for luxury brands to figure out electrification than for Tesla to figure out luxury. They still have a lot of mindshare but whatever first-mover advantage they might've had is rapidly eroding.