I think it's a stable form of price discrimination. Super price sensitive - subscribe to one service and switch service every month. $5-10/month. Typical - su

I think it's a stable form of price discrimination. Super price sensitive - subscribe to one service and switch service every month. $5-10/month. Typical - subscribe to three services and cancel one every few months and swap another one in. $20/month. Super price insensitive - subscribe to everything and pay as much as you used to with cable. The ideal is for Apple TV, Fire TV or whatever to create a unified search and discovery mechanism.