NPR is going a great job with this. Another interesting report they have is at National Public Media (which receives corp sponsors for NPR, PBS, etc): How do b

NPR is going a great job with this. Another interesting report they have is at National Public Media (which receives corp sponsors for NPR, PBS, etc): How do brands establish trust? A ground-breaking new study from NPR and Neuro-Insight explores how a platform can transfer its trustworthiness to sponsors, what the subconscious can tell us about purchase intent and the effectiveness of NPR radio sponsorship vs. commercial TV news. https://www.nationalpublicmedia.com/insights/ https://www.nationalpublicmedia.com/insights/