I think in the Quest you can see Zuckerberg trying to create Meta's iPhone. Most of Apple's profit comes from selling hardware for more than it costs to make it

I think in the Quest you can see Zuckerberg trying to create Meta's iPhone. Most of Apple's profit comes from selling hardware for more than it costs to make it. Sure there are other phones but most people would prefer an iphone, for various reasons. Branding is not the least of which. I see the quest pro as a similar product to the iphone pro. Technically better, but almost as much of a status symbol to ramp up profits long term as much as anything. I suspect we'll see those two lanes continue to be developed with fairly fast releases on a similar schedule to iphones - with Mark's dream being that one day Meta will be the new Apple complete with the walled garden app store.