I think at the end of the day it's whoever creates the best product - right now, I only see Apple with the resources and ambition to tackle something like this

I think at the end of the day it's whoever creates the best product - right now, I only see Apple with the resources and ambition to tackle something like this but Meta already has a huge head start. I would like to compare it to AWS' lead in cloud due to their head start but this is obviously a much larger gamble.