I will admit that this is news to me, but I don't have that many friends with Instagram ( and I suppose that means my social circle is pretty narrow ). Aren't t

I will admit that this is news to me, but I don't have that many friends with Instagram ( and I suppose that means my social circle is pretty narrow ). Aren't those so short you basically just make an animated gif equivalent? Is it just the question of advertisers going where eyeballs are?