DecorateMyEyes does this and is very effective at it, the article is here http://www.nytimes.com/2010/11/28/business/28borker.html?pagewanted=all http://www.nyt

DecorateMyEyes does this and is very effective at it, the article is here http://www.nytimes.com/2010/11/28/business/28borker.html?pagewanted=all http://www.nytimes.com/2010/11/28/business/28borker.html?pag... . The owner manipulates his rank on Google via bad publicity. So there are people gaming the system like this, there is precedence that this behavior works. The fact is, in gaming customers will take a lot of abuse, it is evident in the email exchange where the customer Dave I think his name was does not cancel his order. So the risk of driving away customers that want this product is probably small, given that the recipient of the abuse still wanted the merchandise. Where in most other industries a customer would say you know what cancel my order. Sony's antics are further proof that some gamers have a high threshold for abuse. So given that there is a high upside for publicity with a low downside of canceled orders over the fiasco. Given that it is a third party, they can dispose of them and claim that they are innocent. I am not saying this is what happened but it cannot be ruled out.