Actually, there is evidence this is overplayed. In the U.K. there are multiple newspapers owned by Murdoch. During the Brexit referendum campaign, one came out

Actually, there is evidence this is overplayed. In the U.K. there are multiple newspapers owned by Murdoch. During the Brexit referendum campaign, one came out pro-Remain (The Times), and one pro-Leave (The Sun). Which one did Rupert want to win? In truth his media has perfected the echo chamber: they echo back to the audience what they already believe. It’s for this reason a middle class paper and working class paper can be so divided and why his US operational flagship (Fox News) can be vehemently politically opposed to his UK operational flagship (The Times). He’s not schizophrenic - he knows to play his hand very, very lightly and the rest of it is all based on audience research these days.