Even if he's not sharing any of his ideas or extending any of his influences to his followers? Wes Welker signed up to Twitter a week ago (under his own brand/n

Even if he's not sharing any of his ideas or extending any of his influences to his followers? Wes Welker signed up to Twitter a week ago (under his own brand/name) and now has 175K followers, all of whom presumably want to interact or at least be associated with (a form of interaction) Wes Welker, the football player. They'll never get close to interacting with the person outside of a charity event or a sly hookup, so why call bullshit when a social media company claims that its user do in fact want to interact with brands when they, and we, have evidence that they do? I don't think OP's premise holds true in all cases and it's equally valid to assume that people are interacting with a brand when they're following, liking, friending, retweeting or mentioning personified brands, human or bot.