It's the "not a tech company that markets itself as a tech company". Think WeWork, half of your direct to consumer companies, Uber (though that is debatable) an

It's the "not a tech company that markets itself as a tech company". Think WeWork, half of your direct to consumer companies, Uber (though that is debatable) and apparently whatever this company is. I honestly can't decide if this is savvy or stupid. Basically the CEO's know that tech companies get outrageous valuations so even if they are say a commercial landlord (WeWork) or a oat milk manufacturer, they will bring in a tech department, build an app and a shiny website, start an engineering blog, and then probably work on some pointless but tangentially related project which most likely uses AI, Blockchain or some other hype tech.