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Reverse ETL is where you take data from your warehouse and load it back to places you might typically use as sources. Eg you might send data from BigQuery to Go
by BillinghamJ 4y ago
Reverse ETL is where you take data from your warehouse and load it back to places you might typically use as sources. Eg you might send data from BigQuery to Google Ads, Intercom, your transactional DBs, Google Workspace, etc.
It's not really reporting in the visualisation or "send a PDF to a human" sense