"[convince them] your company is doing something important and impactful" I would also add "not be a clone of the hot new thing run by some naive fast-talking

"[convince them] your company is doing something important and impactful" I would also add "not be a clone of the hot new thing run by some naive fast-talking 'business person'". There are unfortunately a lot of these being funded and working at one is usually an uninspired rat race to nowhere. Just my personal experience.