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Disney;s business model for many years was to do just that, they would put popular titles "in the vault" only to re-release them a few years later it is prove

Disney;s business model for many years was to do just that, they would put popular titles "in the vault" only to re-release them a few years later it is proven economic model of false scarcity. Just like the McRib, McDs would never put it on the permanent menu because they sell more due to it "limited run" every year. I suspect these shows will be like that, they will be removed and readded periodically to boost subscriber numbers, probally to align with some exec needing a bonus, or if they are having a bad year and want to hide the bad news from investors

AdamJacobMuller 4y ago
McRib situation is a bit more complicated. McDonalds would bring back McRib when pork prices would drop and they could negotiate large purchases of pork at favorable rates.
bombcar 4y ago
99% of the world never noticed movies going in or out of the vault.
- alasdair_ 4y ago
  80 million people is still a lot of people.
  - bombcar 4y ago
    True - I should probably have said 99% of their customers. I never seemed to have a difficulty finding a movie when I wanted but then again I didn’t often want to.
- js2 4y ago
  If it is so ineffectual then why do they do it?
  - bombcar 4y ago
    Because it is effectual for the Disney-fanatics. If 99% of your customers will buy "the latest movie or whatever is on the shelf at Walmart" and 1% will buy multiple copies of something "from the vault" so they don't miss out, then the vault move is a winning play.
- phpisthebest 4y ago
  Many new parents did when they went to buy classic Disney for their new child
- evanelias 4y ago
  I worked in a retail movie store in the year 2000, and can assure you, customers absolutely did notice the shenanigans that Disney played with periodically cycling their classic films in and out of print on VHS and DVD.
kortilla 4y ago
The McRib has nothing to do with artificial scarcity. It’s availability is driven by pork prices.
- throwaheyy 4y ago
  McRib is in fact a good example. It’s marketed as “for a limited time only”, which is precisely artificial scarcity. That its availability is actually dependent on pork prices is kind of irrelevant. McD could bring it back in the future, or they may not, but if it is, it will be again be for a limited time only. Importantly, it’s not marketed as being available at certain time of the year, rather its availability depends on McD marketing choices —- that’s what makes it an example of artificial scarcity and not a seasonal item. Really no different to Disney having old releases in the “vault”, and selectively re-releasing them every so often at a time of their own choosing.

AdamJacobMuller 4y ago

McRib situation is a bit more complicated. McDonalds would bring back McRib when pork prices would drop and they could negotiate large purchases of pork at favorable rates.

bombcar 4y ago

99% of the world never noticed movies going in or out of the vault.

alasdair_ 4y ago
80 million people is still a lot of people.
- bombcar 4y ago
  True - I should probably have said 99% of their customers. I never seemed to have a difficulty finding a movie when I wanted but then again I didn’t often want to.
js2 4y ago
If it is so ineffectual then why do they do it?
- bombcar 4y ago
  Because it is effectual for the Disney-fanatics. If 99% of your customers will buy "the latest movie or whatever is on the shelf at Walmart" and 1% will buy multiple copies of something "from the vault" so they don't miss out, then the vault move is a winning play.
phpisthebest 4y ago
Many new parents did when they went to buy classic Disney for their new child
evanelias 4y ago
I worked in a retail movie store in the year 2000, and can assure you, customers absolutely did notice the shenanigans that Disney played with periodically cycling their classic films in and out of print on VHS and DVD.

kortilla 4y ago

The McRib has nothing to do with artificial scarcity. It’s availability is driven by pork prices.

throwaheyy 4y ago
McRib is in fact a good example. It’s marketed as “for a limited time only”, which is precisely artificial scarcity. That its availability is actually dependent on pork prices is kind of irrelevant. McD could bring it back in the future, or they may not, but if it is, it will be again be for a limited time only. Importantly, it’s not marketed as being available at certain time of the year, rather its availability depends on McD marketing choices —- that’s what makes it an example of artificial scarcity and not a seasonal item. Really no different to Disney having old releases in the “vault”, and selectively re-releasing them every so often at a time of their own choosing.