The funny part is that Toyota has a very long experience with EV technology. Everyone I have talked to in the EV conversion communities are really impressed by

The funny part is that Toyota has a very long experience with EV technology. Everyone I have talked to in the EV conversion communities are really impressed by how good the Toyota hybrid inverters are. Their petulance does not make sense to me unless you account the musk factor of big personalities in. They could easily dominate the EV market but they just don't want to. Yet. Their marketing is also borderline criminal, Lexus still has billboards at my local airport talking about "self-charging hybrids", carefully omitting that you charge your self-charging hybrid at the petrol pump.