It's an old trick. Most people will jump on a new subscription justyfing it with a low entry cost and the premise of hassle free return policy, but even if the

It's an old trick. Most people will jump on a new subscription justyfing it with a low entry cost and the premise of hassle free return policy, but even if they won't like or use the service they'll be too lazy to actually cancel it. In the next few weeks many people will sign a gym membership as a part of their New Year's resolutions. Many will give up after a month but only few will immediately cancel their memberships.