I timed it recently, and it was almost 16 minutes of straight ads (not trailers for unreleased films mind you, ads for movies coming out on bluray, newspapers,

I timed it recently, and it was almost 16 minutes of straight ads (not trailers for unreleased films mind you, ads for movies coming out on bluray, newspapers, an anti-piracy PSA, etc.). This is in addition to having to sit through countless still ads for dentists, car washes, advertisements to advertise at the theater, etc. etc, before the scheduled start time. The movies should be an escape from every day life. The theatrical experience should be a sort of sacrament, otherwise there's far less incentive to leave the house and pay 10 times as much to watch a film a few months earlier. Luckily there are still a lot of theaters in my town that are not so aggressively trying to capitalize on their captive audiences. Mark Cuban gets this, but I'm sure whoever he sells Landmark to won't. I'm done with going to see movies at the megaplexes though.