That's what amazes me. The path to attempt that was pretty straightforward. Get in control, make some small changes to accommodate as many people as possible, r

That's what amazes me. The path to attempt that was pretty straightforward. Get in control, make some small changes to accommodate as many people as possible, reassure advertisers, add some surprising features that start to extend Twitter and see how people take to them. Make it more about creating and enjoying rather than just outright fighting. No one wants their polarised-arguing app to also be their banking and housing and everything app!