For some context: the largest, most valuable North American League of Legends brand (TSM) got sponsored by TSM and became TSM-FTX for the past few years. And FT

For some context: the largest, most valuable North American League of Legends brand (TSM) got sponsored by TSM and became TSM-FTX for the past few years. And FTX paid Riot enough money that gold differences during the game were shown on the "FTX Gold Graph." Riot did enough voluntary association with FTX that it's hard to believe SBF playing it, which isn't really that well-known, hurts the brand. According to the article they're allegedly replacing the relationship with another crypto sponsor! So it's hard to feel any sympathy.