I believe that the current ad revenue model is facing a challenge due to the shift from a search-based approach to a dialogue-based one. People are more likely

I believe that the current ad revenue model is facing a challenge due to the shift from a search-based approach to a dialogue-based one. People are more likely to use a local model to filter the web and communicate in a Q&A format. This means that fewer ads will be visible, making it more difficult for businesses to generate revenue in this new paradigm. Why search when you can ask directly for the answer? BTW, local models underperform GPT-3 but they can still perform decently (eg. FLAN T5, GPT NeoX)