Pretty much hate it. It's a consequence of companies believing their purpose for existing is to make money, rather than to serve customers, however, so that's

Pretty much hate it. It's a consequence of companies believing their purpose for existing is to make money, rather than to serve customers, however, so that's what they're optimizing. "The invisible hand of the market" may eventually smack it down, but consumers seem largely happy to participate in user-hostile decisions so far.