I agree on everything you said. The pitch to potential TWIT advertisers is that they can reach a highly engaged, influential (and affluent) tech-savvy audience

I agree on everything you said. The pitch to potential TWIT advertisers is that they can reach a highly engaged, influential (and affluent) tech-savvy audience. The syndicated terrestrial radio show hurts that positioning more than the wider exposure helps. I listened not for the advice, but for the "how will Leo answer this one" factor. He's very patient! He would end up spending 5-10 minutes explaining to someone how to recycle power to a router or demystifying the basics of OTA television.