Only one I really take issue with is: > Nobody wants a [popular new product category that Apple doesn’t make yet]. To be honest, when you hear that from an ex

Only one I really take issue with is: > Nobody wants a [popular new product category that Apple doesn’t make yet]. To be honest, when you hear that from an executive at Apple, I believe they are being sincere. You have to understand that Apple does not think of the iPhone as "a cell phone that plays music" or the iPad as "a tablet computer" or the MacBook Air as "a netbook". Yes, this is parsing things rather finely, but if you think that doing so is somehow irrelevant, then I would assert that you don't understand Apple and the way they do things.