If you look at reddit, it seems like the combination of maybe 50 people with 10 sock-puppets each is enough to shape conversations on specfic topic, especially

If you look at reddit, it seems like the combination of maybe 50 people with 10 sock-puppets each is enough to shape conversations on specfic topic, especially if there is also some organic support for an issue. There are some really obvious examples for this, like the defense of Monsanto's practices (until they were bought out by Bayer) or the extreme condemnation of Julian Assange and wikileaks (since they fucked over the Democrats in 2016).