>Before this, monetization attempts focused on positive endorsements: "promote" a post, "sponsor" a submission, super-upvote with "Reddit Gold". Positive, like

>Before this, monetization attempts focused on positive endorsements: "promote" a post, "sponsor" a submission, super-upvote with "Reddit Gold". Positive, like the advertising industry. But these were rooted in outdated ideas of what social media is or how it works. Misery is the most powerful force. If you're a FAANG, you have to monetize on the negative engagement to profit on a grand scale. I don't have anything real to add, I just want to point out that the movie Monsters, Inc had a redemption arc for the monsters, and it was the opposite of this.