The "R", "r", and "t" characters are the way you can tell between the two fonts. I think an example of a bad logo is Arial is this one: https://www.designwork

The "R", "r", and "t" characters are the way you can tell between the two fonts. I think an example of a bad logo is Arial is this one: https://www.designworkplan.com/wp-content/font-arial-everywhere-005.jpg https://www.designworkplan.com/wp-content/font-arial-everywh... The A has too much space around it and it looks "uneven". The bottom one of this one is Helvetica. https://cdn0.tnwcdn.com/wp-content/blogs.dir/1/files/2009/10/Picture-5-300x159.jpg https://cdn0.tnwcdn.com/wp-content/blogs.dir/1/files/2009/10... It looks "fuller", "denser" to me. And leaves me with an impression of a "sturdy" company. Finally, here's Neue Helvetica 75 and Arial Pro Bold pages from Linotype. I just open them up in a new tab each and switch tabs to get a better idea for things. https://www.linotype.com/1264130/neue-helvetica-75-bold-product.html https://www.linotype.com/1264130/neue-helvetica-75-bold-prod... https://www.linotype.com/716034/arial-bold-product.html https://www.linotype.com/716034/arial-bold-product.html