In today's heavily SEOd world, sometimes the AdWords ads are actually more helpful than the first 10 results. It's always a sad moment when that happens, but in

In today's heavily SEOd world, sometimes the AdWords ads are actually more helpful than the first 10 results. It's always a sad moment when that happens, but in certain verticals it's becoming almost inevitable despite everyone's best efforts. An example (there are probably many better): I was looking for spas in London the other day, and a lot of the results seemed pretty dodgy - tantric therapy? no thanks! - but the ads for Groupon and competing services reminded me that I might be able to get a good daily deal and led me to explore quite a few options that weren't in the search results. Disclaimer: I work for Google, but not on any advertising-related products (unless you want to take the stand that every Google product is advertising-related; thought I'd head off that reply in advance).