In my view, it started with Cambridge Analytica and the knock on effects of targeted political propaganda to stir up intense emotions in people on social media.

In my view, it started with Cambridge Analytica and the knock on effects of targeted political propaganda to stir up intense emotions in people on social media. Then Brexit and the knock on effect from Trumpism in the USA, which we were subjected to in the news everyday. Essentially, the people caused all of this. As more random people in the UK started to get into political thinking for possibly the first time in their lives (from Brexit), they thought they had a clue. But they didn’t, all they were was datapoints to mess around with by experts in their field. Facebook gave data to experts (Cambridge Analytica) who created essentially a tool of war for mass psychological warfare. That’s my 2 pence and I am saying this from a perspective of a person who knew social media was terrible for society as far back as Myspace.