Two points of note to add: 1. regulations around referendums (compared to general elections) are very poor and the "no to AV" campaign exploited this by runnin

Two points of note to add: 1. regulations around referendums (compared to general elections) are very poor and the "no to AV" campaign exploited this by running an extremely dishonest campaign [1] 2. turnout was < 50% of the electorate so one can somewhat facetiously imply from the result that the majority of the electorate don't care what the system is. [1] https://www.theguardian.com/commentisfree/2011/feb/25/no-to-alternative-vote-baby-ad https://www.theguardian.com/commentisfree/2011/feb/25/no-to-...