Reputation is a real thing. Hyundai left the U.S. market in part because a disastrous reputation made sales difficult. When they returned, they knew they had

Reputation is a real thing. Hyundai left the U.S. market in part because a disastrous reputation made sales difficult. When they returned, they knew they had to overcome their existing rep. They offered warranties that meant the consumer couldn't lose. Then they proved that their new offerings were industry best at reliability and maintainability. Even today they put their money where their mouth is beyond anything "Detroit" is willing to match. And they have flipped the field. Now it's competitors like GM that suffer rep problems. Kitchenaid built an amazing rep. More recently they have moved to plastic parts. Their rep will reflect that. For better or worse, Linux and Windows still feel the effects of decades of reputation.