Given that "the electrorate" and "consumers" are two huge groups with huge overlap, one could argue that political action is, in this case and in the ideal case

Given that "the electrorate" and "consumers" are two huge groups with huge overlap, one could argue that political action is, in this case and in the ideal case of any representative democracy, an expression of consumers' will. We have a bunch of problems (pollution, climate change, privacy...) where the incentives "in the moment of action" (buying, subscribing, choosing a mode of transport) are not great, and so individual responsibility as the sole recipe for change has failed miserably. It's okay for people to say "hey let's collectively through out the oreos."