I don't disagree, but I think in the context, bullshit is being used to mean PR-talk. As you say, PR talk might be half (or more, or less) truths, but it smells

I don't disagree, but I think in the context, bullshit is being used to mean PR-talk. As you say, PR talk might be half (or more, or less) truths, but it smells nonetheless.